More than dashboards, one complete political operating picture

PulseUK Terminal combines ranked movement, confidence rails, parliamentary context, and briefing output so teams can move faster, brief cleaner, and stay aligned on the same live picture.

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Shared across the team

One surface for the people writing from the same signal.

Public affairs

Track movement by seat and issue.

Research desks

Check confidence, recency, and thresholds.

Comms teams

Pull lines from the live picture fast.

Leadership offices

See the same ranked signal at a glance.

Core workflow

Product storytelling, not one giant screenshot

The homepage should walk through the actual terminal flow: the executive read, the polling graph, the ranked movement, and the brief that comes out of it.

The homepage needs one unmistakable trend surface so teams can see the shape of the polling, not just hear a claim about it.

Trend line/>

Wave comparison/>

Party movement/>

The first thing leadership should see is the answer: what moved, why it matters, and what needs attention now.

Top line/>

What changed/>

What to do next/>

The lead movement is already ranked, scoped, and visible before anyone starts digging through tabs.

Issue ranking/>

Seat movement/>

National to local pivot/>

The last step on the homepage should be the handoff: a line someone can send to leadership, comms, or research immediately.

Draft line/>

Evidence attached/>

Ready to send/>

Polling graph

Show the actual poll movement, not just the summary sentence.

Voting intention trend

Recent national waves

Wave 1Current wave

Labour

-2 vs prev this window

16%

Conservative

0 vs prev this window

19%

Reform

+1 vs prev this window

24%

Fieldwork

Mar 15 to Apr 7, 2026

Recent national Westminster voting-intention waves ending in early April 2026.

Story in the line

Reform leads, Con second, Labour third

Latest national snapshot puts Reform on 24%, Conservatives on 19%, and Labour on 16%.

Operating sequence

Everything the team needs to brief from live political movement.

This is the part that should feel like enterprise software: one dark operating plane, one clear claim, and the shortest path from movement to briefing.

Explore the operating model

01

See the movement

The homepage opens on the thing that changed, not a pile of widgets.

02

Check the evidence

Freshness, sample size, and confidence stay beside the claim.

03

Write the line

Move into the briefing path without rebuilding context somewhere else.

Why this exists

Replace the messy stack, not just the login page.

The job is to replace the ritual of juggling poll decks, notes, and parliamentary tabs when the signal is moving.

Before

Poll exports in one tab, Parliament in another, notes in a doc, and someone stitching the story together under time pressure.

After

One operating view where the movement, the evidence, and the briefing path sit together.

Team fit

Built for people who need the homepage to feel like software.

Different teams arrive with different jobs, but the first impression should be the same: current, credible, and immediately usable.

Public affairs

Track constituency movement, follow parliamentary context, and keep the live political picture coherent.

Research

Hold thresholds, recency, and signal strength in one place so weak movement does not get overread.

Comms and leadership

Start the first draft from current signal instead of whatever screenshot landed in Slack first.